Past events

2014 Arizona Public Information Officer Symposium

APS | May 2014


The Third Annual PIO Symposium, “Perception is Reality,” included keynote addresses from two renowned speakers: Carl Cameron, Fox News Chief Political Correspondent, and Tom Kowaleski, former Vice President of BMW North America Communications, Vice President of GM Global Communications, and owner of his own communication consulting firm ACTK2 Inc.


We featured two panel discussions. The first explored Good Stories Gone Bad, as we took a look at some of the most talked about stories from the past few years – including decisions made while covering the Yarnell Hill fire.


The second panel focused on the 21st century communicator – the strategic thinking involved in winning a seat at the table. Attendees got insider advice from senior communication leaders from local Arizona companies.


The Good Stories Gone Bad panel was moderated by CBS 5 News Anchor Sean McLaughlin and featured:

  • Tim Wiederaenders, Prescott Daily Courier Editor

  • Trudy Thompson Rice, American Red Cross Phoenix Region Communications Officer

  • Sue Green, Assistant News Director and Broadcast Director for Cronkite News Service


The second panel was moderated by APS Vice President of Communications John Hatfield and featured:

  • Darcie Brossart, Republic Services Inc. Senior Vice President of Communications

  • Elizabeth Driscoll, Go Daddy Vice President of Public Relations

  • Donna Egan, Sprouts Farmers Market Director of Public Relations


Dawn Gilpin, ASU Assistant Professor, presented how quickly perception can become the reality – using an interesting case study from 2010.



2013 PIO Symposium

APS | May 2013



The 2013 Arizona Public Information Officer (PIO) Symposium provided an opportunity to learn a great deal from our speakers and panelists. Best of all, we got to network with one another and deepen relationships.


Testimonials from 2013


Everything was great. The panel info and the examples were fantastic.


Enjoyed hearing from the high-level personalities from CNN and Washington Post.


Leonard Downie's training was beyond believable…amazing amount of information imparted in a short amount of time. Useful, clear and concise. Couldn’t have been better.


I liked it all. Michael Maslansky was informative… I learned some new things from him. I particularly enjoyed both the “offense” and “defense” panel presentations from members of the media and fellow PIOs, with real case studies that we can relate to.


Panels were interesting, good examples of ideas I can implement.

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